The Watchdog: Don’t be fooled by Acxiom’s data release

An Arkansas company that collects information about us and then resells it to banks, retailers, insurance companies and others for a billion dollars a year in sales almost pulled a fast one on The Watchdog.

I was excited about the release of personal data by Acxiom on its free new website. I couldn’t wait to show you how to access your data so you can see what secrets a big-time data broker knows about you.

Great story: Your personal information released for the first time in history. What Big Brother keeps in his file.

Dave Lieber's Watchdog Nation won a 2013 writing award from the National Society of Newspaper Columnists

As readers of The Dallas Morning News Dave Lieber Watchdog column first learned, then I studied why Acxiom did this. On the surface, the idea is that a watchdog columnist like me would brag on this new website. Wow. Cool. No corporate data broker ever did this before. How can you not respect Acxiom for being so transparent and revolutionary in the way it is suddenly treating us Americans?

You know, it almost worked.

A few things killed the positive vibe.

Turns out, Acxiom doesn’t have the purest of motives. Scott Howe, chief executive officer and president, has said in interviews that he wants his company to sit at the bargaining table when the federal government does what it so far has refused to do — set up regulations that show data brokers what they can do with information about us.

Hey, we’re open, the company’s message goes. We want you to see what we’re all about. “We are not going to get anywhere by hiding,” Howe told one reporter.

Oh really, sir? I went to the company’s new website — AboutTheData.com — and looked up my information. What I saw was a joke. This whole thing is a bogus public relations stunt. I’m not buying into it.

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The company’s information about me is mostly accurate. Acxiom knows the value of my house, the age of my youngest son and even my approximate income. But it also says I’m “interested” in the following areas: gourmet cooking, crafts, decorating and gardening. My wife is LOL when she reads that. (Who wants a watchdog doing that anyway? If I’m gourmet-cooking, making crafts, decorating and gardening, when would I investigate your problems?)

The problem for me is not that they got most things right and a few things comically wrong. My concern is what’s not in my report. My watchdog associate, Marina Trahan Martinez, showed me her personal report. It included her preferred political party, her recent online purchases and her family vehicles. My report didn’t include any of that information.

But that’s not all that’s missing. From my reading, I learned that Acxiom most likely possesses other information that it’s hiding from me.

axe

The company uses shorthand slogans to categorize households — such as “Frugal Families” and “McMansions and Minivans,” The New York Times reported. My family’s nickname is left out.

The paper reported that Acxiom also sells descriptive phrases to customers about us with words such as “gambling,” “senior needs,” “smoker” and “adult with wealthy parents.”

Forbes reported that the company knows “some health topics of interest to you” such as diabetes or arthritis.

Other companies in the data broker business are said to collect information about sexual orientation, criminal and civil court records, credit history, health records and bank information.

Acxiom’s public disclosure only amounts to a sanitized version of a Big Brother file. This exercise is a feat of hocus-pocus, turning a glass of strong bourbon into a cup of milk. There’s no bite, no real privacy invasion, no truth to this data dump when compared with the type of information the company actually keeps.

I’d love to run all these thoughts by company leaders. I’ve been trying for two months to talk to them.

In July, the corporate communications manager answered that he would get in touch with me later. Last week, a company spokeswoman told me everyone is too busy. (Must be! Acxiom laid off 20 employees last month from its marketing division at Little Rock headquarters.)

I showed the AboutTheData.com website to Suku Nair, chairman of the Department of Computer Science and Engineering at Southern Methodist University. He’s not impressed.

“The site is not very secure,” he said. He’s right. To get your information, you type in only your name, address, date of birth and last four digits of your Social Security number. Think about that. Information you give all the time to others to confirm your identity is all that’s needed to enter this website.

Much of his personal information wasn’t correct, Nair said. The site allows you to edit your information and even opt out of Acxiom sharing your information with others. After this stunt, I’d recommend going to the site only if you want to opt out. Otherwise, don’t bother.

Nair instructs that by visiting AboutTheData.com and giving your personal details to enter, you confirm the latest information about yourself. You’re doing their work for them.

AT A GLANCE: Protect yourself

Learn some of what Acxiom knows about you at AboutTheData.com. Opt out of information sharing. Edit your data.

Remember, you can get a free credit report from each of the three credit bureaus once a year at annualcreditreport.com.

Read privacy notices from companies and opt out of sharing.

Don’t answer surveys or fill out cards for drawings with personal information.

To get your name off mailing lists, visit dmachoice.org. Click on “Email Opt Out Service” and “Register for EDDM” to stop receiving certain kinds of commercial mail.

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Dave Lieber book that won two national awards for social change.\

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The Watchdog: Texas electricity companies profit from fees that some call ‘money for nothing’

Most Texas electricity companies charge extra fees on customer bills that have little to do with electricity. These companies slide through giant loopholes in state law that often shock customers when a monthly bill arrives.

For instance, an electric company serving North Texas customers pays Oncor Electric Delivery only $2.30 to disconnect a household from service and $2.70 to reconnect.

Yet one company stated that it charges $15 to disconnect and $50 to reconnect — or $100 if a customer wants an immediate reconnection called “expedited.” Another company charges $45 to disconnect and $15 to reconnect. Still another charges $5 when it sends out a disconnection notice and $65 to reconnect.

U.S. Coins and Paper Money

Those are hefty profits for what essentially, in the age of smart meters, amounts to pushing a few buttons by Oncor. No longer must a service tech travel to a residence to turn electricity service on or off.

“These fees are money for nothing,” says Carol Biedrzycki, head of Texas ROSE (Ratepayers’ Organization to Save Energy). She’s the leading state critic of such costs, complaining that companies “have done absolutely nothing to earn” these fees.

Here’s another: The Watchdog constantly receives complaints from Texans who can’t understand why they are urged to conserve electricity, yet when they do, they get penalized.

According to a 2013 survey by Texas ROSE shared with The Watchdog, 29 of 44 retailers charge $7 to $20 a month in penalties — called “minimum usage fees” — if a customer uses less than 1,000 (or in some cases 800) kilowatt-hours per month.

Some companies that have no minimum usage requirements, according to the survey, are Entrust Energy, Apollo Power & Light, First Choice, Green Mountain, New Leaf and Summer Energy.

Biedrzycki tells me that a few years ago only a few companies charged this penalty. When I asked one company why these charges are dumped on Texans who try to conserve, Will Huffman, director of customer experience for Ambit Energy, explained: “There’s a lot of risk that we have to undertake as retail providers to procure the power. If we buy too much or don’t buy enough, there’s always a risk associated. So you’re helping offset some of that risk.”

Public Utility Commission of Texas spokesman Terry Hadley calls the slew of extra fees “just another pebble in the pile.” He explains that “to whatever extent a provider has fees, they have to spell it out in contracts and their notifications” to customers.

These fees are allowed “in general,” he says. “It just emphasizes the importance of people understanding this. In the long term, do you want a provider that piles on these types of fees? That’s something a customer has to decide.”

Biedrzycki says, “These fees are a profit center. At a minimum they should be reporting how much they made on these fees. Airlines are deregulated, but we know how much they make on baggage fees.”

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More than a decade after Texas deregulated electricity service, there are more fees than ever.

Green Mountain, for example, bills itself as “the only power company in Texas dedicated to clean energy.” But there’s a cost for that. A customer is forced to pay $5 for copies of billing records, $15 if a customer makes more than five payments in a single month, and $5.95 if a bill is paid with the help of a live agent.

That last is one of the more irritating fees. According to the Texas ROSE survey, some companies charge about $5 if payment is made with a live agent. One company doing this is called Compassion Energy. No kidding.

Here’s another unusual fee structure: Texpo Energy offered a rate of 13.2 cents per kwh for an average monthly use of 500 kwh (in 2013), 10.6 cents for average monthly use of 1,000 kwh and 10.3 cents for average use of 2,000 kwh. But get this: If a customer doesn’t use the company’s AutoPay E-Plan — automatic payments from a bank account — the company tacks on an extra 5 cents per kwh. That means 10.3 cents per kwh jumps to more than 15 cents.

Note that The Watchdog isn’t pointing to various early termination fees enforced by most companies because a signed contract makes those fees clear. Neither am I noting the many fees charged for late payments, bounced checks and other collection fees, because when someone misses a bill, a penalty is expected.

Nor am I pointing out fees that are state-approved such as an Advanced Metering Charge and an Energy Efficiency Cost Recovery Factor. All companies are allowed to charge these fees. Some list them separately on bills; others don’t.

What’s important here is there’s no standardization for fees in either their presentation to customers or actual charges. It’s quite willy-nilly. Let the buyer beware.

The only way to figure out what the real costs are is to study each company’s Terms of Service and Electricity Facts Label, available on a company’s website and also on the state-run powertochoose.org website. It’s a shopper’s nightmare because customers often must wade through dense legal language to figure it out. In a few cases, fees are not even reported.

Customers must be thorough when asking questions before signing contracts. It’s easy to forget to ask the right question. Sometimes, customer service reps give wrong answers.

The only way to fix this problem is to beef up state law and rules so a standard set of fees applies across the board. That would make it easier for Texans to shop and understand what they’re actually paying for.

State law and PUC rules in the deregulated marketplace don’t go far enough, says Biedrzycki, who has been fighting this battle, mostly alone, for several years. There’s no reason for consumers to get zapped in so many jolting ways.

Follow Dave Lieber on Twitter at @Dave Lieber.

CONSUMER TIPS: Educate yourself

Know when your electricity contract expires.

Be prepared to sign up with a new company about a week before a contract’s expiration date.

Use the powertochoose.org website to shop. Then check a company’s own website to verify the accuracy of the terms offered.

Another website to check is texaselectricityratings.com.

Study both the Electricity Facts Label and the Terms of Service before signing a contract.

Ask questions of customer service reps on the phone before signing.

Make sure you understand the extra fees before committing.

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Dave Lieber book that won two national awards for social change.\

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The Watchdog: How much do you know about protecting seniors?

Think about Grandma or Grandpa. Or your elderly dad or mom. Or maybe even you, getting older. Do you know the rights of older Texans? Do you know ways to protect them?

Let’s take The Watchdog’s Elder Care Knowledge Quiz.

The late Jack Cook of Southlake, TX.

The late Jack Cook of Southlake, TX. Dave’s favorite senior.

1. When a senior has a problem, a quick and reliable way to find professionals who can provide help is to:

a) dial the Texas 211 help line, which helps Texans connect with services they need.

b) check for pros on

Craigslist.

c) stand on a street corner with a sign.

2. State agencies that help seniors include all of these except:

a) Texas Department of Aging and Disability Services.

b) Texas Adult Protective Services.

c) Texas attorney general.

d) Texas Department of Scam Protection.

3. The Department of Aging and Disability Services is responsible for catching violations of state and federal laws in nursing homes, assisted living facilities and home health care agencies.

True or false?

4. Which of these is a violation in a nursing home?

a) a resident not kept dressed, well groomed and clean at all times

b) treatments or care given in public, not private

c) treating a resident with disrespect

d) all of these

5. Which of these acts is considered abuse of an older person?

a) placing them in seclusion

b) humiliating and embarrassing them

c) using disparaging or derogatory terms

d) all of these

6. A door-to-door salesman comes to your door to sell a product. What is the chance that he’s telling the truth when he offers a great product for a low price that easily can’t be beat elsewhere?

a) He’s telling the truth.

b) He’s telling a lie as big as the hole in his conscience.

7. Seniors are favorite targets for scammers. Which of these are not vulnerabilities to be on the lookout for?

a) someone who wants to pave a homeowner’s driveway

b) garage door repair companies that don’t have a physical address in the area

c) financial advisers who guarantee double-digit rates of return

d) sellers of Girl Scout cookies

8. When an older adult has been scammed, the correct response is:

a) overcome initial embarrassment.

b) call the police.

c) tell relatives.

d) all of these.

9. The Texas Department of Family and Protective Services does not take complaints about seniors who have been:

a) abused.

b) neglected.

c) financially exploited.

d) overcharged on electricity bills.

10. One easy way a senior can save money is to assume that most car repair diagnoses that are high-dollar recommendations deserve a second opinion elsewhere.

True or false?

11. Someone who calls and says he is from Microsoft and wants to fix a virus in your computer is:

a) correct, so give him your credit card.

b) a lying thief because Microsoft never makes calls such as this.

12. A grandchild calls on the phone and says he is in a foreign country and needs money wired immediately to him but he doesn’t want his parents to know. The correct action is to:

a) wire the money immediately because grandkids are the best.

b) call the parents and check on their child’s whereabouts.

c) make travel reservations to that foreign country.

13. A relative who gains access to an older person’s checkbook without his or her permission and spends money is:

a) a relative who will probably pay it back if someone finds out.

b) breaking the law, and the police could be called and charges filed.

14. It’s smart to be suspicious of investment opportunities offered by family members, friends and friends of friends no matter how good they sound.

True or false?

15. Texas Attorney General Greg Abbott states on his website that investing in annuities “may be inappropriate for seniors because of the lengthy horizon before they begin to pay off. Sale of annuities to seniors may be unethical.”

True or false?

16. If a family member makes an official complaint about a nursing home and nursing home administrators retaliate against the resident or the family, the family should:

a) file a complaint with state regulators because that’s a violation of law.

b) accept things as they are and keep quiet.

17. When unexpected phone calls arrive from salespeople, the best defense is:

a) tape the call.

b) hang up.

c) talk to them as long as possible to learn who they are.

d) pretend you’re nuts.

18. The way to cancel a door-to-door sale is to:

a) make a phone call within 30 days of the sale to say you have changed your mind.

b) write “notice of cancellation” on a receipt and mail it back to the seller within three days (and keep a copy).

19. A senior facing a problem involving federal benefits such as Social Security or Medicare should get help by:

a) creating a petition on change.org.

b) making a funny YouTube video.

c) contacting his or her Congress member’s constituent services office.

20. When going to a seminar about a financial investment, it’s smart to make a decision going in that no matter what happens, an on-the-spot purchase won’t be made that day.

True or false?

Answers: 1-a; 2-d; 3-True; 4-d; 5-d; 6-b; 7-d; 8-d; 9-d; 10-True; 11-b; 12-b; 13-b; 14-True; 15-True; 16-a; 17-b; 18-b; 19-c; 20-True.

If you scored higher than 75 percent (15 of 20 correct) you know your stuff. Spread the word.

Staff writer Marina Trahan Martinez contributed to this report.

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Dave Lieber book that won two national awards for social change.\

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Watchdog: (Video) “Free” is a Four-Letter Word

Watchdog Dave Lieber researches for Sunday’s column whether TXU’s “free” nights and weekends program is really a good deal.

Video edited by: Marina Trahan Martinez.

READ THE COLUMN ABOUT THIS HERE.

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America meets Watchdog Nation/Listen to Fun Radio Interview

Watchdog Nation Debuts New e-Book and Multi-CD Audio Book

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The Watchdog: Friend’s death from MRSA changed how I saw the world

I kept thinking about my old newspaper friend Chris Neely. In recent weeks, every time I drove by the cemetery where he is buried, something tugged at me to find his grave.

First, I asked my youngest son to jog through the cemetery and look for his tombstone. But that didn’t work. Austin couldn’t find it.

My son suggested I use the Internet to find the grave, and he was right. A map on a website pinpointed the location.

I found the stone, but it was faded and hard to read. I rubbed chalk along the stone and the dates popped out along with an image of a typewriter and the words, “Heaven is a funnier place now.”

That tug was a reminder that this week marks the 10th anniversary of his passing.

Chris Neely

Chris Neely

Of all the loons I’ve worked with at newspapers, Chris was the quietest in person, yet the funniest in print. He was a columnist, like me, at the Fort Worth Star-Telegram. His wheelhouse was humor, and he was on a roll. In his final year, he won a national award as a humor columnist and also witnessed the birth of his only son.

Then, at 37, after a routine surgical operation, suddenly, he was dead. How and why he died came as a shock. Over the decade since, it changed the way I look at the world.

Simple surgery had led to a fatal infection. Chris was infected with MRSA bacteria in the hospital. Antibiotics couldn’t save him. One week he was making funny in his column; the next week he was gone.

Actually a fan

In my grief, I began to learn about MRSA, and how it’s handled in Texas. I didn’t like what I saw. But first a little about Chris and why the world was robbed when we lost his talent.

The story I love the most was the one where he decided to poke fun at Jerry Lewis before the Labor Day telethon. He wrote that the telethon was “a painful mix of bitterness and mayhem. But there was just no looking away.”

“Quarts of Vitalis, ruffled polyester dress shirts, spreading pools of flop sweat,” Chris wrote. Calling Lewis “puffy,” he added that Lewis “is seldom on stage during the telethon and barely moves when he is.”

A few days later, Chris’ phone at work rang. A voice on the other end stated, “Please hold for Mr. Jerry Lewis.”

Chris figured it was a joke, but he turned on his tape machine.

Then came the famous voice asking Chris why he was so “mean-spirited.”

“This may surprise you, but I’m actually a fan,” Chris answered.

Lewis invited the columnist to be his guest at the next telethon. Only the birth of his son kept Chris from going.

Mixed news

MRSA infections are most often spread in hospitals and nursing homes. In some cases, the infection is immune to antibiotics. Thousands die each year, though accurate statistics are hard to find.

In the decade since Chris’ death, in terms of MRSA, there’s bad news and good news.

Bad news: Texas does not require MRSA cases to be reported. So the extent of infections statewide isn’t known. The year Chris died, the Texas Legislature created a pilot program that measured MRSA cases in three of the state’s 254 counties. When the program ended, its recommendations noted that it would be cost-prohibitive to report statistics statewide.

Lawmakers also created a reporting system to track the infections, but they didn’t fund it, so it never happened.

More bad news: A study released last week shows that MRSA bacteria is not only found in some health care facilities, but also in homes.

Good news: The Centers for Disease Control and Prevention reports that MRSA infections in hospitals and the death rate are declining, probably the benefit from a long public campaign reminding health care professionals and the public to take greater precaution. Wash hands with greater frequency. Keep surfaces and objects clean. Cover open wounds properly.

I saw someone I admired die so quickly and surprisingly. Someone with such a bright future as a humorist, husband and new father whose love for retro stars like Jerry Lewis was never forwarded to his baby son.

That’s where I changed. I began to take better notice of what’s happening around me.

When I go to a health care facility, I ask doctors and nurses if they’ve washed their hands. I tell them I’m worried about MRSA.

I know it sounds awkward, but I explain that I had this funny friend Chris Neely, and he’s no longer around to make me laugh.

Follow Dave Lieber on Twitter at @Dave Lieber

IN THE KNOW

How to avoid MRSA:

• Wash hands with soap and water regularly.

• Don’t share personal items such as towels, soaps, razors and ointments.

• Don’t take antibiotics as a preventive measure for avoiding infection.

• Properly cover open wounds.

• When in a hospital, make sure that doctors and nurses clean their hands with soap and water or an alcohol-based sanitizer.

SOURCE: Centers for Disease Control and Prevention

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More Watchdog Nation News:

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Watchdog Tip of the Day: Complain about a rental car company

What happens when something goes wrong with a rental car agency? The Dallas Morning News Watchdog columnist Dave Lieber shows consumers how to “flood the zone.” In our Watchdog Video Tip of the Day, we try to solve problems in under a minute.

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More Watchdog Nation News:

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The Watchdog: With electric companies, level of trust is low

I guess it’s fair to say I’m obsessed with electricity companies in Texas, or more particularly the unfair methods they sometimes foist on unsuspecting customers.

In any relationship where you buy a product from a vendor, there has to be a level of trust. Trust that the gallon of milk for your family is healthy and safe. Trust that the book you buy doesn’t have poison on the pages.

After you hear what happened to Lisa Sawyer, it’s easy to feel let down by the means and methods some power companies use to squeeze extra pennies out of customers for a household’s kilowatt-hours charge. Pennies add up. A few cents higher for a family’s kWh rate, and the monthly bill shocks when it arrives.

It can happen to anyone. Sawyer, of Arlington, is a smart customer because she knew enough to negotiate a good rate with StarTex Power. She locked in Feb. 1 at a rate of 9.3 cents per kWh in a new long-term contract. Good deal. But then the March bill arrived, 30 percent higher than the month before. Made no sense. She doesn’t have electric heat. Then she saw the rate. 11.3 cents per kWh — two cents higher than she agreed to.

Here’s where the fun and games begin. Let Sawyer explain what happened when she reached a live agent:

“The StarTex rep told me StarTex recently upgraded its system, and my contract is not recognized. She offered me the option to overpay to avoid interruption of service or sign a new contract at a higher kWh rate. Neither of those options was acceptable to me.

“I spoke with a supervisor, Travis, who offered me the same options. He said he had no way of knowing how long it would take to resolve the system issue, and there was no way to issue a manual credit to make my bill reflect my contracted rate. He said approximately 900 customers are affected by this problem.

“I am not willing to overpay for an unknown number of months, and I’m not willing to sign a contract for a higher rate. When I proposed terminating, he said I would be charged a $250 termination penalty! That was the last straw. I filed a complaint with the PUC (Public Utility Commission of Texas).”

It’s illegal in Texas to charge a higher rate than the contracted price. Once Sawyer contacted the PUC, the game changed.

The PUC scorecard shows 36 billing complaints this year about StarTex. The PUC can fine companies for wrongdoing, but it’s difficult to prove, explains PUC spokesman Terry Hadley, who adds, “We can never be quite sure if it’s a renegade employee or a company instructing its staff to act in a particular way.”

StarTex Power spokeswoman Kelly Biemer confirms the details of Sawyer’s story. About 900 customers are affected. The problem was caused by a “computer system error.” Customer service reps who spoke to Sawyer have received “additional training” so they won’t do that anymore. (Don’t you love that?)

Letters are going out to customers informing them of the problem. And the company informed the PUC that everyone affected will get a $25 gift card to make up for the inconvenience. ($22,500 for 900 customers. A pittance.) Each customer also gets an adjustment to their bill so they don’t overpay, StarTex says.

Sawyer, though, gets a little better treatment. That’s what happens to PUC complainers, I guess. She’s supposed to get a $50 gift card and her bill was manually corrected.

StarTex is owned by Constellation, which, in turn, is owned by Chicago-based Exelon Co., one of the largest nuclear plant operators in the U.S. Both companies have exhibited some financial strain in recent weeks.

startex 1

Last month, the Maryland comptroller’s office filed a $2.6 million tax lien against Constellation for unpaid state corporate taxes, penalties and interest dating back to 2006, the Baltimore Business Journal reported. Parent company Exelon told Illinois officials it may not be able to afford to keep three of its nuclear power plants open in that state because of economic conditions.

The electricity business is tough. Operators have to guess how much juice to buy and how much to pay. It’s a gamble. But that’s no excuse to burn customers.

“We are glad there are vigilant customers,” PUC spokesman Hadley says, “but certainly we advise everyone to look at their bill every month and make sure they are charged the appropriate kWh rate.”

Hear that? The state PUC warns that you should check your rate every month. It goes back to that level of trust with electric companies. It’s not there.

In the Know

Do you know what kWh rate you’re paying? Check your electric bill.

Do you know when your contract expires? Call your company and ask.

Think twice about setting up auto-debit payments from your bank account for monthly electric bills. You can’t examine charges before you pay.

Read The Watchdog’s electricity guide.

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More Watchdog Nation News:

Watchdog Nation Partners with Mike Holmes

America meets Watchdog Nation/Listen to Fun Radio Interview

Watchdog Nation Debuts New e-Book and Multi-CD Audio Book

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The Watchdog: Secret scores supposedly reveal who consumers are

You probably know the score of the latest game for your favorite baseball team. You may know your credit score. But you probably don’t know about other secret scores that companies keep on you.

They are your consumer scores, sometimes called e-scores or predictive scores. Hundreds of them exist, but they’re hidden from view. Trade secrets. Except they’re about your life. And they could be wrong.

A report this week called “The Scoring of America” by the World Privacy Forum gives samples of these e-scores:

The Job Security Score is supposed to predict future income and ability to pay.

Churn scores predict when a customer will jump from one company to a competitor.

The Affordable Care Act health risk score is “a proxy score for how sick a person is,” the report states.

The Medication Adherence Score predicts if a person likely takes medication recommended by doctors. And on and on. Divorced? Pregnant? A hunter? A gardener? An antique collector? There’s scores for those, too.

Some of this sounds benign. But privacy experts say the problem is that these scores along with, say, your ZIP code and whether you’re using a Mac or a PC, a phone or a laptop, even what kind of Internet browser you use, are all in play now when you visit websites.

How? They show companies who you are, or something close enough.

Ultimately, you may pay a higher price for a service or a product based on your score, or where you live (or where your computer thinks you live). That’s called price discrimination, and it’s happening more and more. These scores could affect housing and employment opportunities and prices for products and services.

Most people don’t realize this is happening, the Federal Trade Commission says.

When you visit a website or read an item on a blog, that site usually places a “cookie” on your device — a random 20-digit number that records what you do on the Internet.

When you visit a Web page that has space for an ad, a real-time auction occurs in a fraction of a second between various computerized bidders who want to match up with certain high scores. The winner is the ad you see.

Other factors, such as purchasing habits and activities in the real world, also affect scores. Income. Car. Education. Political affiliation. Average offline purchase cost. Hundreds of details.

Scores affect us in ways we can’t know. At some company call centers, a score can determine how long someone waits on hold or whether a customer gets to speak to a high-ranking supervisor.

I learned about these scores at a privacy seminar presented by the FTC. Ed Mierzwinski, consumer program director for U.S. Public Interest Research Group, told everyone that the unregulated market is “a non-transparent system where thousands of bits of our lives are being collected about us, shared and used to decide not who should pay less, but who can pay more.”

He added that nobody wants to pay more “and it’s fine for a company to offer its better customers discount cards. But nobody wants to be put in a compartmentalized box where they are profiled in a secret way and where a set of scores is used to determine who will pay more.”

The best known example of price discrimination is a story about a stapler. In 2012, The Wall Street Journal tested online pricing for a stapler at staples.com. The results showed that the prices varied based on how close a customer lived to a competing office supply store. If rival stores were within 20 miles, Staples discounted its price. Staples did not respond to a request for information from The Watchdog.

stapler

That same year witnessed perhaps the most extraordinary example of predictive scoring. After President Obama won re-election by a larger-than-expected margin, attention focused on his election team’s predictive scoring system. Democrats claimed they could ID likely voters almost block by block. By comparison, on Election Day the Republicans’ turnout software crashed during crucial voting hours.

Targeting customers is nothing new in marketing. If you’re reading this on dallasnews.com, we’re reading you too.

In the case of the scores, though, the science behind computer algorithms has exploded. Science, as is usually the case, is far ahead of rule-making.

Yet there’s a clear path to follow: Several decades ago, personal credit scores were secretive and unavailable. Yet they played a similar role in determining financial offers and opportunities. But in the past decade, things changed. Now every adult American has a right to learn about her or his personal credit score. One can challenge inaccuracies and learn if a poor credit score hurt chances for a loan.

Scoring can’t be stopped, but there can be fairness and disclosure similar to credit score rules. Nobody expects Congress to act on this. The hope among privacy advocates is that rule changes will come from the U.S. Consumer Financial Protection Bureau and the FTC.

We should be able to see our scores. Correct them when they’re wrong. Opt out of them being used, if we wish. There should be no secret scores that affect our pocketbooks.

Final note: The Federal Trade Commission recommended in 2014 that this industry become regulated. Congress, however, is not expected to act on this.

IN THE KNOW: Web privacy

To protect privacy, periodically delete cookies from your computer or device. Use a search engine to find out how to delete cookies for your particular device and browser.

Anti-virus software programs provide various settings for collecting and rejecting cookies.

Use “private browser” or “privacy mode” on the Web to hide your identity when researching health and other private matters. This feature doesn’t save cookies, temp files and page history. But an Internet provider still knows what pages are accessed.

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The Watchdog: Electric bill may come as jolt

In the confusing and sometimes deceptive Texas residential electricity market, certain monthly charges called delivery fees are often more frustrating than a brownout.

Some electric companies list them in marketing materials and bills. Others don’t.

Delivery fees can add as much as 30 percent to a bill. But some electricity sales people only sell customers on the kilowatt-hour rate and leave out the delivery fee when closing the deal.

There’s only one place to learn the true kilowatt-hour charge, and The Watchdog will tell you where that is.

power consumption

Delivery fees cover the cost of moving electricity through power lines, a different cost than how much electricity is used each month. In North Texas, it’s the Oncor charge because Oncor Electric Delivery delivers the juice on behalf of dozens of retail companies that compete for business.

Delivery fees are a standard charge for everyone. Electric companies pass them through to customers.

Confusion abounds because of how the fees are presented. Companies can do it one of two ways. Companies can bundle the kwh rates and delivery fees into one lump sum, or they can split them out as line items.

How do you shop companies when some list their prices with fees and others don’t? Sticker shock hits later when monthly bills come in at a higher rate than what consumers were led to believe.

Another reason for confusion: The same fee has different names. Aside from Oncor charge, other names used are Transmission and Distribution Utilities recurring fees, TDU fees and TDU delivery charges.

Customer Justin Brower of Dallas said that when fees and taxes were added, his bill was 60 percent higher than he expected.

“It is extremely misleading to not show the customer which plans have the charges bundled vs. the ones which are unbundled,” he said.

One reason these monthly fees have moved front and center is because some of the larger retailers decided to break them out as a separate line item. It makes sense since the fees are outside the control of the electric companies that send the bills.

TXU Energy tells customers on its bills: “TDU delivery charges are regulated fees from your TDU for the delivery of electricity. Previously they were included in your energy rate, but are now itemized separately.”

The fees are set by state regulators. They’ve more than doubled since deregulation began in Texas a dozen years ago. Part of that increase covers smart meter conversions.

TXU provides an excellent breakout of the monthly fees at txu.com/tducharges. They include a 78-cent customer charge, a $2.19 smart meter charge and a $2.28 meter charge for a fixed monthly charge of $5.25. Seven other charges are based on the amount of kilowatt-hours used. All this adds a little more than 3 cents per kwh to a contract’s listed rate.

Champion Energy Services sends emails to current customers accurately advertising a renewal rate for its annual plan at 7.6 cents per kwh. Beneath in smaller print, it states, “Energy price does not include delivery fees. Average price per kwh is 11 cents.” That shows both the base cost and the transmission-added cost clearly.

“The problem,” says R.A. Dyer of Texas Coalition for Affordable Power, “is that a lot of retail electric providers are able to compete using confusion rather than price.”

A door-to-door electricity salesman will probably talk about a low kwh rate and not mention the delivery fees along with other taxes that increase a bill. That keeps an advertised kwh rate low, but it’s an incomplete statement of cost.

I promised to show the one place to learn the true price of an electricity contract. But it comes with a hedge.

By law, an electric company must list its full pricing with fees on the Electricity Facts Label for each offered plan. An EFL can be found on a company’s website and also on the state-run PowerToChoose.org.

Here’s my hedge, or really two of them. First, EFLs are confusing. An average kwh rate is shown and that includes the fees. But different companies present their numbers different ways. Some do it with text, others with numbers and text. There’s not enough standardization.

Randy Evans of Dallas told me he was certain he could shop smart by plugging company numbers from EFLs into a spreadsheet.

“Well, I was wrong,” he says. “Trying to make sure you were gleaning the correct information from these ‘Facts Labels’ was a chore indeed. Not all the numbers are necessarily there.”

That’s my second hedge. Some companies aren’t including the required information. A few ignore the requirement to put numbers in the EFL and instead give a website in the EFL offering further information.

Bottom line: Complete costs must be shown on an EFL. Check an EFL closely before agreeing to an electricity contract. Learn the “all in” rate with everything added up — kwh rate plus delivery charge.

Sounds like it should be easy to find out. But too often it’s not.

Follow Dave Lieber on Twitter at @Dave Lieber.
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The Watchdog: Facing the common phobia of financial investing

My daddy adored the stock market. He played it for 50 years. That led me as a young boy to discover newspapers. Daddy sent me out with a dime every weeknight at 6 to fetch him the final evening edition so he could check closing stock prices.

When he died a couple of years ago, a few days after his 90th birthday, he had already said goodbye to his friends Dow Jones and Standard & Poor’s. He cashed out of the market. Threw his money into a retirement account and left everything as cash for an easy transfer, I guess, to my younger brother and me. Dad was always the planner.

That’s how half of that money ended up in my hands. Only I didn’t inherit my daddy’s gift for financial study and long-term planning. It was one thing to deal with Daddy’s death, but something else entirely figuring how to deal with his money. I left it alone.

Seemed safe at the time. One day I’d figure it out. But last week I completed my taxes and looked at the account. Earnings for the year were zero. Yet during that time the U.S. inflation rate every month was between 1 and 2 percent. If only I had invested in stocks that made as little as 3 percent profit in a record-breaking year, I probably would have come out ahead. Instead, by standing in place, I lost money. Daddy wouldn’t be pleased.

stock

I’m wondering how I got this way. There’s actually a name for it. Financial phobia. Fear of managing money and making decisions.

Don Shelly, SMU professor of finance, says financial phobia is “incredibly common.”

“A lot of people just don’t want to think about this,” he says. “See no evil. Hear no evil. But time is not your ally in investments.”

A study on financial phobia in Britain found that 1 in 5 felt the fear. They are, as one writer described it, often “intelligent and perfectly competent in other areas of their lives, but are struck dumb at the notion of dealing with their money.”

It’s not that I’m a complete idiot about finances. I read The Wall Street Journal every day, but I always read it as an observer, never a player. I don’t trust the market. Do you?

The market’s credibility was hit again with a new book by Michael Lewis. In Flash Boys, Lewis presents evidence that the market is rigged for big traders using ultra-fast computer connections.

Are we surprised? What were the lessons learned from the recession? Financial companies don’t care how we do as long as they do well. The Bernie Madoffs and Allen Stanfords of the world can prosper for years until they’re caught. They may head off to prison, but their investors never see their life savings again.

I can blame others and say I don’t trust financial advisers. But I know plenty of good people who work in that field. Truth is, I don’t trust myself.

My job doesn’t help. As The Watchdog, I hear about failures more than successes.

I’m haunted by one story in particular. A woman handed her financial adviser $50,000 for a risky investment and never saw it again. After that, her marriage ended. When I asked her why, she said her money troubles ruined everything at home.

My limited experience in the stock market is sad and pathetic. Out of loyalty, I always invested in stocks of the newspapers where I worked. Guess how that worked out.

During the dot-com bubble in 1999, when everyone was making easy money on initial public offerings, I planned my own ride to the rainbow. I picked out an IPO and set it up with a stock broker. Buy it the moment it’s released, I told her.

The day of the release, the broker wasn’t paying attention. She forgot to buy it. The price jumped. Didn’t matter. I still bought in, then lost almost all of it.

Without real knowledge, investing feels to me much like horse racing. That’s why for the past year, cash was my king. Safe. Forgotten. Neglected.

But that zero on the statement in the gains category of my dad’s inheritance was a jolt. I’m letting down my family in a way my old man didn’t let down his.

A few weeks ago, I mentioned in a column about the state’s new Texas Investor Guide. Last week, my copy arrived. I read all of it. That got me going.

Professor Shelly says the best thing to do is “get smart.” So in recent days, I attended four ETrade webinars on investing, bonds, retirement accounts and stock options. Sat in on a 401(k) planning meeting with a Fidelity rep at work and then another investing seminar offered by MetLife.

I met with an online portfolio adviser on ETrade’s website. That adviser turned out to be nonhuman. The robot spit out recommendations: Buy more big company stocks, a little international, some small companies and keep almost nothing in cash.

Then realizing I ought to talk to a human, I had a phone consultation with a Schwab adviser. They sent me a 25-page report that advised keeping more in cash and less in stocks than ETrade’s recommendation. These last few days I’ve seen a lot of pie charts and bar graphs.

Shelly says fearful would-be investors need to learn how to make informed decisions, rather than emotional ones. Find “unbiased advice” from financial experts who have nothing to gain, he says.

The lessons are paying off, just not yet in cash. I understand the difference between long-term and short-term capital gains, what par value means and how expense ratio, money spent paying others to manage an investment, is something to keep a sharp watchdog eye on.

I owe it to Daddy. 

AT A GLANCE: Investing 101

Investor.gov is run by the U.S. Securities Exchange Commission.

TexasInvestorEd.org features print and online publications from the Texas State Securities Board including the new Texas Investor Guide. Get a free copy by calling 512-305-8305 or send an email to kwandle@ ssb.state.tx.us.

DallasFedBuildingWealth.org is a teaching site from the Federal Reserve Bank of Dallas.

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Dave Lieber book that won two national awards for social change.\

Still here? Visit Dave Lieber’s other fun websites:

Personal: YankeeCowboy.com

Hipster site: DaveLieber.org