Nationally-Known Book Promoter Hails Battle of Rufe Snow as “Pure Genius”

Noted book promoter Carolyn Howard-Johnson, who authors the Sharing with Writers e-newsletter, has brought national attention to the Battle of Rufe Snow.

In her Dec. 11 newsletter, she quotes a letter sent to her by Dave Lieber, Leader of The Watchdog Nation, and then comments:

“Carolyn: You spend a lot of time telling writers how to promote their books. I have a new book, and I have launched the quietest book opening in U.S. publishing history.”

“By design.”

Carolyn Howard-Johnson

“Everybody wants attention.”

“Not me.”

“You can’t buy my book on Amazon or in a bookstore. Not yet.”

“But you can buy it at my dentist’s office, my self – storage center, my restaurant in a gas station and, of course, my hair stylist.”

P.S. You last wrote about me after the Erma Bombeck Writers Workshop three years ago when you saw me carrying my oversized book cover around the airport, remember?

And Carolyn then comments:

“Editor’s Note: Ha! Dave, you don”t fool me. You’re promoting the heck out of your book and the methods you’re using happen to be listed in The Frugal Book Promoter. But the twist you’ve put on it is pure genius.”

“P.S. Dave gave me permission to use his letter to me when I promised to do it without promoting him. And, yes, I remember him well. Who wouldn”t remember a guy wandering around an airport with a huge – and I mean huge – book under his arm, telling people that it made great reading for travelers?”